Session:
OPTA operations stream—Digital transformation
Mon
Mar
31
2025
9:45am — 10:45pm ET
We will explore this topic with two presentations:
Brantford Transit is on the verge of a major transformational project. In this presentation, Brantford Transit will share their strategy for keeping riders up to date with major service changes.
Swiftly will present on ridership-centric planning. You will learn about common challenges leading to inaccurate and undercounted ridership data, analyses for improving the efficiency of schedules and routes, and tools for measuring the impact of infrastructure improvements and service changes
Learn more on the panel here.




