Transit agencies are under pressure to deliver reliable service and improve the rider experience, but incomplete and poor data quality quietly undermines both goals. In this session, we’ll break down transit data pitfalls and success stories across two critical parts of the passenger journey: trip planning and real-time tracking.

Specifically, this session will focus on opportunities to engage transit customers through innovative tactics when promoting special event services, ensuring that trip planning is available for more than just the standard schedule. In addition, this session will share a new industry methodology to benchmark “ETA Completeness,” giving agencies an objective lens through which to evaluate the quality of their real-time passenger information.

Attend to hear real-world examples from agencies tackling data quality issues head-on — from eliminating “ghost buses” to ensuring passenger information in trip-planning apps matches service on the streets.