Every agency needs accurate, accessible data on transit ridership—whether it’s for federal reporting, service planning, or measuring the impact of service performance.

Join experts in transit ridership data and planning—Ricky Cervantes, Senior Transit Planner at NCTD (San Diego), Ryan A. Mayers, Planning and Special Projects Manager at RTA (Central Maryland), and Cole Calhoun, Founder of Hopthru and Senior Product Manager of ridership products at Swiftly—to hear best practices for agencies to analyze and report on ridership, moderated by Swiftly's Kaela Crampton.

Learn about:

• How to ensure successful NTD (re)certification for the 2025 financial year
• How RTA Maryland moved from paper driver sheets to a ridership data dashboard
• How NCTD increased ridership on a single route by nearly 50%
• How to prepare for federal funding applications with data-driven insights
• Metrics and open data tools to incorporate ridership into service planning
• A vision for quantifying the passenger impact of detours, on-time performance, and more