Make every trip count—Reporting and analyzing ridership for 2025

Wed

Nov

2024

Kaela Crampton

Senior Director, Sales at Swiftly

Cole Calhoun

Senior Product Manager, Hopthru at Swiftly

Ryan A. Mayers

Planning and Special Projects Manager at RTA

Ricky Cervantes

Senior Transit Planner at NCTD

Every agency needs accurate, accessible data on transit ridership—whether it’s for federal reporting, service planning, or measuring the impact of service performance.

Join experts in transit ridership data and planning—Ricky Cervantes, Senior Transit Planner at NCTD (San Diego), Ryan A. Mayers, Planning and Special Projects Manager at RTA (Central Maryland), and Cole Calhoun, Founder of Hopthru and Senior Product Manager of ridership products at Swiftly—to hear best practices for agencies to analyze and report on ridership, moderated by Swiftly's Kaela Crampton.

Learn about:

How to ensure successful NTD (re)certification for the 2025 financial year
How RTA Maryland moved from paper driver sheets to a ridership data dashboard
How NCTD increased ridership on a single route by nearly 50%
How to prepare for federal funding applications with data-driven insights
Metrics and open data tools to incorporate ridership into service planning
A vision for quantifying the passenger impact of detours, on-time performance, and more

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